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about Istak & Puma
The motivation is to beautify, but not at any cost.
I started this project thinking about how to make beautiful products with minimal impact.
Supporting local artisans, using natural products free of chemicals and plastics, producing slowly and creating products that were designed to last from the start.
The fashion industry has many dark spots in which you don't know what's going on. Natural dyes help to clean and make transparent a stage in the production process that was highly polluting and largely unknown up to now.
This is why I want to help other brands take control of their color and take advantage of the incredible surprises that nature offers us.
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